Online shopping has become more popular and convenient, but there are reasons why the traditional shopping experience is fading. One-third of consumers say they are busier today than they were five years ago, and they often postpone larger expenditures until they have more time. At the same time, they prioritize quality and price. In fact, 52% of consumers said that convenience is the most important factor in their purchase decisions. This is good news for the retailer, but it’s also bad news for traditional shopping.
Despite the negative effects of the COVID virus, consumers have become reliant on online shopping to find what they need. The global health pandemic has had a profound impact on the retail industry and ecommerce, with consumers becoming more reliant on e-commerce after stores closed. According to ContentSquare research, the three industries that have the highest web traffic growth are supermarkets, retail tech, and media. Moreover, 51 percent of respondents said they are spending the same amount of time online as they were before the coronavirus.
Consumers are willing to pay for convenience
Of those who rely on online shopping, 66% would be willing to pay for the convenience that comes with online purchasing. In fact, 25% of consumers will pay for multiple delivery services for one item. As a result, retailers should consider offering these services as an incentive to attract more customers. And as for the benefits of these conveniences, it’s important to note that they are more valuable to consumers in certain sectors, including grocery and personal care, than in other sectors.
Another reason why people are becoming more reliant on online shopping is the COVID-19 virus
The illness has caused a shift in consumer behaviour, but the desire to interact with real people will probably drive them back to stores. While the trend toward online shopping is undoubtedly increasing, the need for human interaction is likely to continue. In fact, a survey by ContentSquare found that consumers in nine countries were more likely to use the internet for digital entertainment and news.
The global health pandemic has also changed the ecommerce and retail industries
The global health crisis affected the retail and ecommerce industry, making consumers increasingly dependent on the internet. This study by ContentSquare found that consumers’ web traffic increased in nine major economies, with supermarkets, retail tech, and media all contributing to the overall increase in online shopping. More than half of the respondents now rely on the internet for news and digital entertainment, and this has affected their habits and preferences.
The global health pandemic has also affected the ecommerce industry and the way they shop. While the trend toward online shopping may be continuing, the desire for social interaction is likely to keep consumers in stores. In a recent ContentSquare survey, supermarkets were among the top industries driving web traffic. In addition to these areas, digital entertainment and ecommerce, the survey findings indicate that online shopping has changed the behavior of consumers.